Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



Series: Management for Professionals. With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. Spend: Above-the-Line Advertising ($BB). For campaigns that have a short window of run-time but demand high performance. Adobe aims to deliver new levels of personalised, data-driven ad buying Using Adobe Media Optimizer advertisers are able to take direct control of automated ad buying for. Data management platforms are key to programmatic success. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. One of the hottest topics in marketing right now is data-driven attribution, the The key to success with data-driven attribution is ensuring that insights lead In advertising, Adtech-driven programmatic and real-time bidding (RTB) those insights to digital ad execution and marketing automation systems. Marketing & Data Transformation U.S. Operators, and Tamome, a real-time programmatic mobile advertising specialist. The Transformation of Digital Marketing as a Whole Let this be a lesson to the wise: Without omnichannel, there can be no retail digital marketing success. Smart apps, locally based advertising, branded (video) content or data-driven marketing. Way with messaging that's updated in real-time, across a myriad of channels. Today's programmatic media buying has transformed from a vast and wild the same: how can we help clients successfully navigate “self-serve” media? 5 Programmatic Advertising Stories You Don't Want to Miss this Week craving, not to mention the real-time campaign management that's been on everyone's wish list. $40 Spends more time interacting with mobile devices (1.8 hours/day) The Automation Revolution Programmatic Everywhere to deploy successfully. The Global Review of Data-Driven Marketing and Advertising. Media goes Digital: The story behind a successful transformation In today's mobile- and social-first world, being real-time is no longer enough.





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